Friday JUNE 28th 2019 from 8:30am to 10:30am @la pyramide py1

SXSW Meets Montreal


The X Meets Montreal collective and Zú invite you to learn more about SXSW Festival and the many ways to propel your organization towards bigger and better things at this essential global innovation platform.

Chief Programming Officer

The fact that Hugh Forrest owned a cutting-edge personal computer opened the door to a 27-year career that allows him to rub shoulders with the people who have come to define how the world uses these game-changing machines. Hugh Forrest serves as Chief Programming Officer for South by Southwest (SXSW) and was one the founding fathers of its interactive track. He was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce (along with fellow SXSW Directors Roland Swenson, Louis Black and Nick Barbaro).



Director of Marketing

As a brand building trailblazer, Kristen is the Director of Marketing at Stradigi AI. Gaining much of her branding experience in the beauty and fashion industries, she brings a fresh perspective on creativity and authenticity to the burgeoning field of artificial intelligence. Kristen approaches marketing strategy with the customer at the centre, combining insights from client needs and behaviours, always with a measured focus on maintaining the authenticity of brand.

Chief Creative Officer

Diane Quinn is the Chief Creative Officer (CCO) for Cirque du Soleil Entertainment Group, where she oversees the creation of shows and innovation activities. She joined the circus in 2004 and has worn many hats since then. She first started her journey at Cirque du Soleil as the Public Services Director with Corteo, a show close to her heart. Since then, she has held a series of positions including Director of Artist Management, Company Manager for KÀ in Las Vegas, and Vice-president, Show Quality and Integrity. As part of the Show Quality and Integrity team, Diane was responsible for the entire global portfolio of artistic performances of our Big Top, arena and resident shows and overseeing more than 1,400 artists working on shows.

Head of Strategy & Development--Cities

Amahl Hazelton joined Moment Factory in 2009, and now heads Strategy and Development for the studio’s ‘Cities’ division. His experience in Digital Placemaking ranges from content-rich immersive experiences on Vancouver’s iconic Canada Place Convention Centre, to the facades of the federal Parliament and National Arts Centre in Ottawa.

An urban planner with a specialization in Place Branding & Competitive Identity— Amahl has led the development of signature media architecture installations from LAX and Changi airports to flagship civil infrastructure such as the Interactive Illumination of Montreal’s monumental Jacques Cartier Bridge--which earned the Smart Cities Grand Prize at SXSW 2018.

Prior to joining Moment Factory, Amahl was lead Project Manager of Montreal’s groundbreaking Quartier des Spectacles entertainment district and its Signature Lighting Plan--a 250M$ cultural infrastructure program providing an urban Plug-and-PlayGround for festivals and a skyline-scaled canvas for curated digital light-art commissions.




Born to an accountant mother and an artist father in Bucharest, Romania, Ana is a proud Montrealer since the age of 8.

She is a seasoned entrepreneur who also teaches entrepreneurship at Concordia University’s John Molson School of Business, from where she holds an MBA.

By the age of 25, she had co-founded a popular hip hop record label as well as a line of chemical free make-up. In 2006, she founded URBANA Marketing, an experiential marketing and communications agency focused on positive impact and triple bottom line profitability, with clients such as L’Oréal, BMW, Just for Laughs as well as over 40 non for profit organisations, and hundreds of solopreneurs, entrepreneurs and startups from across all industry sectors.

An active player in Montreal’s entrepreneurial ecosystem, she was in charge of ICMTL, the city’s first cultural and creative incubator, and developed En mode croissance for the mmode Metropolitan Fashion Cluster, Quebec’s first acceleration program for the fashion industry. She facilitates design thinking workshops and gives conferences on lean-startup methods. Ana sits on several boards and collaborates as a speaker, mentor, coach and advisor with numerous organizations promoting entrepreneurship, creativity and inovation. A mother of tow boys under four, she is also an advocate for diversity and boosting entrepreneurship for Canadian women of all ages and origins. She recently launched the Women Entrepreneurship (WE) Initiative.


event details


- La Pyramide PY1


Door opening
and registration

Participant welcome

— 8h00

Welcome word from Zú,
X meets Montréal introduction

— 8H30

Presentation of SXSW Festival

- Hugh Forrest

Origins of the festival, presentation of its PanelPicker and overview of the best strategies to succeed at SXSW.

— 9H

Panel of the Alumni SXSW

- Stradigi AI, Moment Factory, Cirque du Soleil

Local companies share their experiences at SXSW.

— 9H30

Q&A session

Participants are invited to ask questions to the panelists.

— 10h

End of the activity

— 10H30

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